One of United Internet Media's (UIM) particular strengths is its ability to target branding campaigns to specific target groups and devices using UIM Quality Targeting TGP. This is based on high-quality first-party data from highly frequented and stable user accounts. WEB.DE and GMX are among the online offerings with the widest reach in Germany. GMX is also one of the most frequently used e-mail providers in Austria and Switzerland.
UIM also uses its high reach and frequency of use specifically for digital dialog marketing. With innovative solutions for lead generation, referral marketing,
e-mail marketing, digital brochures and trusted services, UIM enables direct contact with the target group.