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Marketing Analytics Consultant (f/m/d) - fixed term of 18 months

GMX, WEB.DE & mail.com
(Online-) Marketing
Karlsruhe, Munich
Full-time
M-367

About GMX, WEB.DE & mail.com

With our strong brands GMX, WEB.DE and mail.com and over 42 million active users, we are the leading email and communications platform in Germany, Austria and Switzerland. From this strong market position, services and apps are developed that simplify users' digital lives - from office tools and cloud solutions to personal ID management.

To the company page
United Internet Office Building

Tasks

Turn customer data into business impact.

Join our Smart Marketing team and shape how data-driven marketing is executed across products such as Mail, Cloud, and Webhosting. Working at the intersection of Marketing, CRM, Product Management, and Analytics, you will drive impactful initiatives, translate customer insights and business requirements into scalable marketing solutions, and influence decisions that improve customer engagement, retention, and commercial performance.

  • You act as a trusted partner for business stakeholders, assessing, challenging, and shaping data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization) while balancing customer value, technical feasibility, and measurable business impact.
  • You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.
  • You consult stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.
  • You drive annual budget planning and monthly forecasting processes for our division, ensuring alignment between business priorities, financial targets, and investment decisions in close collaboration with Controlling and key stakeholders.
  • You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and continuously improve marketing performance.

Qualifications

Bring data, marketing, and business thinking together.

In this role, you will work on business-critical topics at the intersection of Marketing, CRM, and Analytics. You combine analytical thinking with a strong interest in customer-centric marketing and are motivated to turn data into decisions, initiatives, and measurable business results.

  • You have already worked on data-driven marketing, CRM, analytics, or related business projects, either through professional experience, internships, working student roles, or university projects.
  • You are comfortable working with data and tools such as SQL, Tableau, BI platforms, or Python and understand how data flows across systems.
  • You can structure, translate, and communicate complex requirements into clear concepts, use cases, and recommendations for different stakeholders.
  • You enjoy collaborating across functions and aligning business, marketing, and technical perspectives to achieve common goals.
  • You bring strong analytical thinking, curiosity, and a proactive mindset, enabling you to identify opportunities and translate insights into measurable improvements.

Benefits that make a difference

As an employer, United Internet offers interesting roles with exciting projects, personalized development opportunities and excellent career prospects.

Culture

Our working environment is characterized by flat hierarchies and short decision-making processes. We encourage a positive approach to learning from mistakes and open feedback!

Mobility

To support sustainable and flexible mobility, we provide our employees with attractive benefits packages. For example, through JobRad, you can lease your ideal bike on attractive terms. We also provide a financial subsidy for this offer. Alternatively, you can use public transport and benefit from a subsidy towards the Deutschlandticket.

Events

We celebrate our successes as a team: at United Internet, we throw legendary parties. And our varied workshops and team events foster a special sense of camaraderie.

Flexible Working

Many of our roles allow for remote working from home and flexible working hours.

Pension and health

Our employees benefit from attractive pension schemes. These include modern financial security options that support wealth accumulation. Our health and fitness programmes, covering topics such as ergonomics, exercise and nutrition, round off the package. The aim is to provide a working environment in which all colleagues can not only develop professionally but are also well-positioned for their personal future. 

Discounts

Our employees benefit from a wide range of discounts on our Group’s products and services, for example in the form of discounted broadband and mobile phone contracts. In addition, we offer exclusive price advantages for selected leisure and partner offers.

A wide range of training opportunities

Strengths are individual – and that is a good thing! Our wide range of development programmes offers excellent opportunities for personal and professional growth. From e-learnings to trainings, conferences and mentoring – we learn from, for and with one another to grow together.

Technology

To provide our employees with a productive and comfortable working environment, we rely on state-of-the-art technology. This includes high-performance hardware, ergonomic accessories and the latest software tools for efficient collaboration.

Our benefits in detail

🏢 Lived corporate culture: Flat hierarchies, a culture of respect and appreciation, signatories of the Diversity Charter, open communication, and no dress code

🎓 Wide range of further training: Internal and external training opportunities, LinkedIn Learning, language courses, talent development programs, conferences, and mentoring

❤️ Active health care: Wellpass, health days, family & care support services, discounts at fitness centers, mental health first responder, fresh fruit, and drinks for free

🚝 Mobility: Subsidy for job bike leasing and the job ticket

💻 Flexible working models: Home office options, flexible working hours, and 30 days of vacation with the option for additional unpaid leave

💰 Financial benefits: Corporate benefits, company pension scheme, capital-forming benefits, occupational disability insurance, and various partner discounts

🎉 Events: Summer and winter parties, sports tournaments, and team events

Join our team

United Internet offers diverse opportunities for people who want to help shape the digital future. Those who want to contribute their strengths and grow in an innovative environment will find the right place with us.

apply online now

Two colleagues in the office
WORK UNITED.
 

Diversity enriches. Different cultures, nationalities, genders, ages, sexual orientations and religions as well as people with disabilities - we value diversity and encourage it. Because only teams that reflect all facets of society offer the best environment for creativity and make a company productive and distinctive. We value diversity and welcome all applications.

Contact

Questions?

1&1 Mail & Media Applications SE
Recruiting & Candidate Management

Brauerstraße 48
D-76135 Karlsruhe
jobs@mail-and-media.com

Please submit your application exclusively through our easy-to-use online application form. This allows us to ensure a transparent application process while maintaining full compliance with all applicable data protection regulations.