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(Senior) Website Analyst (f/m/d) E-Commerce Management

IONOS SE
(Online-) Marketing
Karlsruhe
Full-time
I-1306

About IONOS SE

At IONOS, we don't just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools. What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit. Ready for your next step? Become part of IONOS and grow with us.

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United Internet Office Building

Tasks

As a Website Analyst, you are the analytical backbone of our online shop. You know how to generate not just reports, but real growth levers from vast amounts of data. You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data. At IONOS, you will actively help shape the future of the hosting and cloud business.

  • Data Strategy & Ownership: You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
  • Insight Generation: You deliver more than just raw numbers—you provide "actionable insights." You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
  • Testing & Personalization: You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
  • Tracking Architecture: Together with Data Engineering, you ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
  • Stakeholder Management: You prepare complex analyses for management (department heads) so that they serve as a well-founded basis for decision-making.

Qualifications

  • You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
  • You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo). SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
  • You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
  • You are not satisfied with the status quo. You question data critically and have the drive to proactively improve processes.
  • You can communicate complex issues precisely and convincingly in both German and English.

Benefits that make a difference

As an employer, United Internet offers interesting roles with exciting projects, personalized development opportunities and excellent career prospects.

Culture

Our working environment is characterized by flat hierarchies and short decision-making processes. We encourage a positive approach to learning from mistakes and open feedback!

Mobility

To support sustainable and flexible mobility, we provide our employees with attractive benefits packages. For example, through JobRad, you can lease your ideal bike on attractive terms. We also provide a financial subsidy for this offer. Alternatively, you can use public transport and benefit from a subsidy towards the Deutschlandticket.

Events

We celebrate our successes as a team: at United Internet, we throw legendary parties. And our varied workshops and team events foster a special sense of camaraderie.

Flexible Working

Many of our roles allow for remote working from home and flexible working hours.

Pension and health

Our employees benefit from attractive pension schemes. These include modern financial security options that support wealth accumulation. Our health and fitness programmes, covering topics such as ergonomics, exercise and nutrition, round off the package. The aim is to provide a working environment in which all colleagues can not only develop professionally but are also well-positioned for their personal future. 

Discounts

Our employees benefit from a wide range of discounts on our Group’s products and services, for example in the form of discounted broadband and mobile phone contracts. In addition, we offer exclusive price advantages for selected leisure and partner offers.

A wide range of training opportunities

Strengths are individual – and that is a good thing! Our wide range of development programmes offers excellent opportunities for personal and professional growth. From e-learnings to trainings, conferences and mentoring – we learn from, for and with one another to grow together.

Technology

To provide our employees with a productive and comfortable working environment, we rely on state-of-the-art technology. This includes high-performance hardware, ergonomic accessories and the latest software tools for efficient collaboration.

Our benefits in detail

  • Hybrid working model with Home office option.
  • Flexible working hours through trust-based working hours.
  • At some locations, a subsidized canteen and various free drinks.
  • Modern office space with very good transport connections.
  • Various employee discounts for activities and products.
  • Employee events such as summer and winter parties, as well as workshops.
  • Numerous training and development opportunities.
  • Various health offers, such as sports and health courses.

Join our team

United Internet offers diverse opportunities for people who want to help shape the digital future. Those who want to contribute their strengths and grow in an innovative environment will find the right place with us.

apply online now

Two colleagues in the office
WORK UNITED.
 

Diversity enriches. Different cultures, nationalities, genders, ages, sexual orientations and religions as well as people with disabilities - we value diversity and encourage it. Because only teams that reflect all facets of society offer the best environment for creativity and make a company productive and distinctive. We value diversity and welcome all applications.

Contact

Questions?

IONOS SE
Recruiting Team IONOS

Hinterm Hauptbahnhof 3-5
D-76137 Karlsruhe
jobs@ionos.com

Please submit your application exclusively through our easy-to-use online application form. This allows us to ensure a transparent application process while maintaining full compliance with all applicable data protection regulations. Unfortunately, we are unable to accept applications submitted via email for the reasons outlined above.