Media Planning & Strategy Manager (f/m/d)

at subsidary IONOS SE in Berlin
Full-time | Permanent
Reference ID: I-1373

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About us

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.   

Tasks

• Develop and manage integrated media strategies (online & offline) in alignment with corporate and marketing objectives across all brands within the IONOS Group portfolio.
• Design holistic, brand- and country-specific omnichannel media strategies with a strong focus on brand awareness, while simultaneously acting as growth drivers for performance goals.
• Independently plan, manage, and continuously optimize national and international full-funnel campaigns in close collaboration with internal teams and media agencies.
• Analyze target audiences, markets, and competitors to derive data-driven media recommendations.
• Negotiate, conclude, and continuously optimize media deals and framework agreements with national and international media partners, publishers, and platforms, including evaluation of terms, pricing, and performance.
• Manage and efficiently allocate the media budget, taking ownership of budget monitoring and reporting.
• Select, qualitatively assess, and manage relevant media channels, as well as identify and develop new channels and partnerships.
• Conduct KPI-based performance monitoring and prepare decision-relevant reports and management presentations.
• Act as the central point of contact and strategic interface between internal stakeholders (marketing, creative, data) and external partners.
• Strategically align brand and performance initiatives (upper, mid, and lower funnel) to ensure a consistent and seamless user journey.

Qualifications

• A completed degree in marketing, media, communications, or a comparable field.
• Several years of experience in media planning, media strategy, or media consulting.
• Strong analytical skills and a strategic mindset, combined with a solid understanding of media KPIs and their impact on brand awareness and performance.
• Confident handling of analytics tools (e.g., Looker, SpotEffects) and hands-on experience with the digital marketing platform stack (e.g., DV360, GA4).
• Strong team spirit, high level of initiative, and confidence in advising internal and external stakeholders.
• Business-fluent German and English skills, both written and spoken.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

apply online now