Senior Manager (f/m/d) AI Growth Marketing (B2B)

at subsidary IONOS SE in Berlin
Full-time | Permanent
Reference ID: I-1239

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About us

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.   

Tasks

• Own the marketing-driven pipeline and revenue contribution in the B2B domains segment. Set clear goals. Ensure transparent attribution across the full funnel.
• Build and scale an AI-first marketing organization. Connect tools, data, processes and skills. Embed automation across all core functions.
• Sharpen the positioning and value proposition of IONOS B2B Domains. Drive measurable brand impact in target segments and regions.
• Work closely with Product, Sales, Development and central functions (IONOS Group). Align marketing, sales and product to clear commercial outcomes.
• Lead, coach and develop a high-performing, AI-literate team. Build capabilities with intent.
• Own the budget. Allocate across channels, campaigns, events and partners. Enforce disciplined ROI management.
• Represent Marketing in executive forums and with external partners. Make data-backed points clearly and succinctly.

Innovation as Standard

• Lead the AI-first transformation of organization, processes, tool stack and capabilities. Don’t stop at pilots. Scale what works company-wide.
• Use automation, personalization, predictive analytics and generative creative solutions. Anchor a test-and-learn culture with solid experiment design.
• Position IONOS as the benchmark for AI-enabled B2B marketing in the domain and digital identity market. Lift sales productivity through AI-supported lead generation, pipeline acceleration and account-based strategies.

Success after 6 to 12 months

• Marketing’s contribution to pipeline and conversion across the funnel increases significantly. Cleanly attributed.
• Efficiency improves measurably through automation and transparent ROI reporting across all initiatives.
• Value proposition and go-to-market playbooks are defined, tested and rolled out for core segments and regions.
• The team operates in sync with clear, AI-powered work

Qualifications

• At least 6 years in B2B or SaaS marketing and 3+ years leading teams with accountability for people, budget and outcomes.
• Proven experience with AI and expertise in growth marketing, automation, data analysis, and attribution. From strategy to hands-on implementation.
• You have practical experience with leading and emerging MarTech and AI-powered tools. Open to technology and pragmatic.
• Practical experience with established and emerging martech tools and AI-powered solutions. Tech-open and pragmatic.
• You have built and led global, cross-functional teams and confidently managed change at the executive level.
• Knowledge of domains, hosting, cloud, or digital infrastructure is a plus.
• Language proficiency: Fluent English, German is welcome.

Benefits

• Hybrid working model.
• Free drinks and fruits.
• Various employee discounts for activities and (InterNetX) products.
• Various employee events (e.g. Meet & Eat, company parties).
• Numerous training and development opportunities.
• Modern office facilities and equipment.
• Focus on sustainability through job ticket and job bike.

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