New eCommerce tools for micro-merchants

IONOS has two new eCommerce solutions that make it easier than ever for small businesses to expand their services online.  With new and easy to set up integration, Social Buy Button and ConnectaStore users can reach their customers where they are already spending a lot of time — on social media. This offer targets micro-merchants with a limited product range, as well as new eCommerce retailers and small businesses that may be looking to grow their online sales.

Reach customers where they already are

The Social Buy Button puts entrepreneurs, influencers and small retailers whose main platforms are social channels like Facebook or Instagram in the eCommerce fast lane. Merchants can use the tool to integrate up to ten products directly on their Facebook page and their business profile on Instagram, making it quick and easy to turn followers into customers.

The ConnectaStore solution allows those who already have a website or blog to integrate products into their existing platforms without having to create a separate online store. Users can either offer a single product with a "Buy Now" button or choose to integrate their entire product range, allowing customers the option to browse. ConnectaStore is added via plugin or html snippet and works with any content management system including WordPress, Wix and Weebly. No technical knowledge is needed.

Both tools offer a fast and comfortable checkout for the customer directly within the respective platform. Popular payment methods such as PayPal and credit card ensure a user-friendly shopping experience.

Store management: One app for all channels

Both the Social Buy Button and ConnectaStore have a user-friendly backend for managing all channels. Activities such as tracking order processes, checking inventory or updating products can be conveniently managed from a user’s smartphone. The technology partner for the new products is Ecwid, a global leader in SaaS eCommerce solutions for small businesses.

The Social Buy Button is available starting at just $3/month. ConnectaStore starts at $15/month and is free for the first month. In addition, a personal consultant is available to users free of charge for any questions regarding IONOS eCommerce solutions.

Information and tips on social commerce can also be found in the IONOS Digital Guide.