Fasthosts urges Londoners to take advantage of .London Priority Period

7 July, Gloucester, UK: Fasthosts Internet,, a leading web hosting provider and cloud computing specialist, today advised London based companies, organisations and individuals to act upon the London Priority Period, (ending 31 July), which offers priority to them in securing new .LONDON domain names. The new domain is expected to be very popular, with the Registry anticipating more than 50,000 applications by end of July.

Priced at £19.99/first yr+VAT (plus a one-off £5 Registry reservation fee), .LONDON domains will be delivered by Fasthosts from mid-August. Applying before 31 July gives applicants the best chance of receiving their desired .LONDON domain, before the expected rush for domains after 'General Availability' in September. London enjoys a prestige image, and now Londoners can leverage this image to boost online success.

For London firms, a .LONDON domain can immediately establish their status within the Capital and association with London’s economic importance. For selling within London, the domain is expected to help customer loyalty, appeal to international consumers, and offer new potential for capturing traffic and developing their digital branding. When consumers make Search Engine searches for suppliers or products in London, it is also likely that a .LONDON domain will prove an important aspect.

Simon Yeoman, General Manager, Fasthosts Internet Ltd., said "It is vital that all London-based firms take advantage of the London Priority Period and grasp their domains first - .LONDON was created for them and will become an ever-more valuable asset. With just over one month to go until priority applications start to be awarded, we're looking forward to seeing our first .London customers' websites grow online".

More businesses are learning that regional online identity can be a real advantage for them. Tony Mitchell, owner of mobile disco company A1 Discos,, commented, "Having a .London domain is perfect. It will assist with organic search results". Craig Gunthorpe, Managing Director of 0800 Sparks,, adds, "As an electrical contractor in London, it just makes sense. We highlight our geographical location wherever we can, it will be great when we can add it to our vans".

Gordon Innes, Chief Executive of London & Partners, the Mayor's official promotional organization for London, said, "When we launched Dot London we wanted to ensure that Londoners had first choice of the new domain names. Two months into the priority period and it's clear than many tens of thousands of Londoners have already taken advantage. I would urge anyone in London who's considering a Dot London domain name to take advantage of the last few weeks of the priority period and secure their chosen domain name before someone else does".

Providing valuable opportunities for how businesses can represent their web identity, up to 1000 new domain endings are being launched across themes including geographical location, subject area, business sector and website type. Customers can register interest with Fasthosts for regional nTLDs coming to the market including .SCOT and .WALES. Priced from £14.99/year+VAT, Fasthosts offers immediate binding registrations for domains already launched and being used by UK firms, such as .EMAIL, .PHOTOGRAPHY, .HOLIDAY, .CLOTHING, .RESTAURANT and .PLUMBING.

As a leading hosting provider, Fasthosts offers a comprehensive range of services including domain name registrations, web hosting, Virtual and Dedicated servers, online backup solutions and reseller web hosting. Fasthosts is well placed to deliver a high quality service.

For more details about .LONDON domains, head to The full range of Fasthosts new gTLDs available for pre registration can be found at

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